On a Saturday afternoon, Soulcycle demonstrated their cycling bikes at the corner of Walton & Rush in the Gold Coast, and spoke to potential customers about their newly opening cycling studio in Old Town.
The studio has many locations on the East Coast all over Manhattan, and this will be its first Chicago location, just down the street from competitor Flywheel, and quite close to Equinox Lincoln Park and Fitness Formula Gold Coast, both offering group cycling classes in addition to a full roster of group fitness. There is a second location slated to open along Wacker Drive in the One Eleven luxury condominium building.
Soulcycle opens on Tuesday, April 14th at the 1225 N Wells Street condominium building, also home to the Plum Market parking space for the nearby specialty grocer. This cycling studio will add some flavor to a developing area, with shops like Massage Envy & Starbucks across street among open retail spaces.
The promotional team passed out a pass for a complimentary first class, and the new customer special is $20.00 for an introductory class, compared to $30.00 drop-in rate.
Soulcycle, how are you guys any different from Flywheel, or are you just a carbon copy? According to them “The Soulcycle method is a full-body cardiovascular workout that incorporates upper body and core exercises with weights all set to inspired music.
Guaranteed to change your body.” This sounds like an intersection of the Equinox mentality with the themes of most cycling studios, dimly lit room full of sweating, panting adults listening to off-beat music completely biased to the trainer’s taste.
But; Soulcycle focuses on community and cycling as part of a cohesive group, building a support system for your ride, as opposed to a purely individual performance.
Furthermore, the music sets the tone for cycling to follow! To introduce their space into the neighborhood, the studio held a grand opening day on Saturday, April 18 and celebrated with fresh cold-pressed juices from Protein Bar, mine in Market, and an outdoor photo booth, of course balloons.